Premium audio does not need to shout. The campaign takes the visual language of a hi-fi magazine — deep blue, white, grey and a single gold accent — and applies it to the one thing Black Friday actually needs to say: 20% off NODE ICON.
PRODUCT — BLUESOUND NODE ICON
WINDOW — NOV 23—30, 2026
MARKETS — US / CANADA
ASSETS — 12
The set
Safe areas: keep story type inside 1080 × 1420, clear of the top 220 px and bottom 250 px. Hero left half stays clear for a WordPress title overlay.
Heroes
Banners
Copy
Facebook — link post
Black Friday, quietly done. 20% off the Bluesound NODE ICON — high-resolution streaming, designed for the way you listen. November 23–30. Shop NODE ICON while supplies last.
Instagram — launch
Some sales get louder. This one gets quieter. 20% off NODE ICON · November 23–30. The flagship streamer for people who listen closely. Link in bio to shop.
Instagram — product
High-resolution streaming, designed for the way you listen. Dual-mono ESS Sabre DAC. Balanced XLR. HDMI eARC. Dirac Live ready. 20% off NODE ICON through November 30.
Channext / partner tile
Share the quiet side of Black Friday: 20% off Bluesound NODE ICON, November 23–30. Co-branded assets supplied in 1:1, 9:16 and 1200×630. Add your market pricing and product link.
Email subject lines
The quietest sale of the year 20% off NODE ICON — until Nov 30 Hear everything again
Story
20% off NODE ICON. Nov 23–30. Tap to shop.
System
#192746
#B08D57
#ABB1BB
#FFFFFF
CATALOG / LEGAL
Built with
Official Bluesound NODE ICON product photography from the Lenbrook brand library, with Unsplash texture backgrounds. AVA mark and palette from the company brand colours. All product claims checked against the NODE ICON product data sheet.
Before publishing
- Confirm the 20% scope (NODE ICON only vs. wider range).
- Confirm the sale window: Nov 23–30 is a placeholder.
- Add market pricing and product URL.
- Legal: 20% off MSRP, while supplies last.
- No installation, demo or room-performance claims.
