AVA
Audiovisual
Architects
CAMPAIGN KIT · 2026

Black Friday,
quietly done.

NODE ICON · 20% OFF · NOV 23—30, 2026
SOCIAL · STORY · LINK CARD · BLOG · CHANNEXT
THE IDEA

Premium audio does not need to shout. The campaign takes the visual language of a hi-fi magazine — deep blue, white, grey and a single gold accent — and applies it to the one thing Black Friday actually needs to say: 20% off NODE ICON.

OFFER — 20% OFF MSRP
PRODUCT — BLUESOUND NODE ICON
WINDOW — NOV 23—30, 2026
MARKETS — US / CANADA
ASSETS — 12

The set

Feed · story · link · blog
01 — THE QUIET SALE1080 × 1080
Launch post. Product hero on the podium; headline + offer in one frame.
02 — THE POSITIONING1080 × 1080
Product still-life. The approved line plus the specifications that support it.
03 — LESS NOISE, MORE MUSIC1080 × 1080
Carousel closer or standalone. Editorial spec sheet for the audio-obsessed.
04 — STORY1080 × 1920
Vertical story / Reel cover. “Tap to shop” leaves room for the link sticker.
05 — LINK / FACEBOOK1200 × 630
Facebook link post, Channext tile, email header, or OG image. Works at small sizes.
FEED1080 × 10801:1 · PNG · sRGB
STORY1080 × 19209:16 · PNG · sRGB
LINK / OG1200 × 6301.91:1 · PNG · sRGB
HERO2400 × 12002:1 · PNG · sRGB
BANNERS1600×500 · 970×250728×90 · 300×250 · PNG

Safe areas: keep story type inside 1080 × 1420, clear of the top 220 px and bottom 250 px. Hero left half stays clear for a WordPress title overlay.

Heroes

Blog header · OG · clean background
06 — HERO / TITLED2400 × 1200
Title and offer baked in. For OG, social sharing, or any placement without a text overlay.
07 — HERO / CLEAN2400 × 1200
No words. Built for the WordPress header: product right, dark left field for the post title.
08 — CLEAN SQUARE1080 × 1080
No words. Use as a social background, thumbnail, or carousel anchor.

Banners

Display · email · partner tiles
09 — WIDE BANNER1600 × 500
Blog top banner, email header, or wide display placement. Title and offer included.
10 — LEADERBOARD970 × 250
Display leaderboard or Channext tile.
11 — LEADERBOARD728 × 90
Compact leaderboard. Text stays legible at native size.
12 — RECTANGLE300 × 250
Display rectangle or sidebar tile.

Copy

Paste-ready captions

Facebook — link post

Black Friday, quietly done. 20% off the Bluesound NODE ICON — high-resolution streaming, designed for the way you listen. November 23–30. Shop NODE ICON while supplies last.

#BlackFriday #Bluesound #NODEICON #HiFi #AudiovisualArchitects

Instagram — launch

Some sales get louder. This one gets quieter. 20% off NODE ICON · November 23–30. The flagship streamer for people who listen closely. Link in bio to shop.

#BlackFriday #Bluesound #NODEICON #HiFi #HighResAudio

Instagram — product

High-resolution streaming, designed for the way you listen. Dual-mono ESS Sabre DAC. Balanced XLR. HDMI eARC. Dirac Live ready. 20% off NODE ICON through November 30.

#Bluesound #NODEICON #HiFi #BlackFriday

Channext / partner tile

Share the quiet side of Black Friday: 20% off Bluesound NODE ICON, November 23–30. Co-branded assets supplied in 1:1, 9:16 and 1200×630. Add your market pricing and product link.

USE 05 (LINK) OR 01 (FEED) · LOCALIZE PRICE + LINK

Email subject lines

The quietest sale of the year 20% off NODE ICON — until Nov 30 Hear everything again

PREHEADER — BLACK FRIDAY, QUIETLY DONE.

Story

20% off NODE ICON. Nov 23–30. Tap to shop.

LINK STICKER — PRODUCT PAGE

System

Palette & type
PRIMARY BLUE
#192746
AVA GOLD
#B08D57
AVA GREY
#ABB1BB
WHITE
#FFFFFF
20%
quietly.
Inter Tight carries the detail — labels, legal, body copy. Tight tracking, modest weights.
IBM PLEX MONO
CATALOG / LEGAL

Built with

Official Bluesound NODE ICON product photography from the Lenbrook brand library, with Unsplash texture backgrounds. AVA mark and palette from the company brand colours. All product claims checked against the NODE ICON product data sheet.

Before publishing

  • Confirm the 20% scope (NODE ICON only vs. wider range).
  • Confirm the sale window: Nov 23–30 is a placeholder.
  • Add market pricing and product URL.
  • Legal: 20% off MSRP, while supplies last.
  • No installation, demo or room-performance claims.